Thursday, February 25, 2010
Wednesday, February 24, 2010
Now that we know what social media is and why it is important let’s move on to some best practices. While we are all out on the web posting updates on Twitter, reviews of restaurants and such on Foursquare, pictures and articles on Facebook, it can quickly become over whelming (or a waste of your efforts) if you do not have a place to anchor it all, like a blog.
To have a conversation in person you have two or more people (two or more identities) engaging one another. The same is true for conversations on-line; to create an on-line identity you need to designate a space to where that identity lives. A blog or some other similar space holder is essential to the creation of your identity or on-line persona.
If you are a business it is important to maintain a business persona along with a personal voice. A blog or even a Facebook Fan page can act as a place holder for a company’s on-line persona. Having one or a few people in the company acting as the company’s on-line voice can be a great way to promote and communicate with your customer base, find partnerships, and grow brand awareness through viral marketing.Once you have a persona, an online voice, taking the next step in pushing content, creating community and having conversations will be a natural next step.
Tuesday, February 23, 2010
Types of social media include things like e-mails, chat rooms, message boards, LinkedIn, Facebook, Twitter, blogs, and I would venture to say that most things that you can find on-line would have some component of social media that they participate in.
Why is social media important? To answer that we need to consider what makes human being, well, human beings. I think at the heart of it is that we are by nature social beings and as we create, invent, and dream up technology we inherently look for ways to connect with others. These new and old technologies have made it possible for us to connect or “socialize” in ways we that were not possible in the old world before computers and telephones before that. Communities are no longer bound by geography and can be based on a simple love of rocks, trees, comic books, skateboards, art, music, pain - sorrows, tribulations, motherhood, fatherhood; it really is limitless in complexity and simplicity. These artificial communities exist not only in the abstract sense but they also have a firm foot in the here and now.
What does this translate to in “real life”? Marketers (like me) and businesses look to these communities as a way to market or hand sell to their consumers. We want to meet and speak to our customers and target market when, where, and however we can, on-line communities offer that possibility in a unique way.
Social media has become the heart and blood of how many companies find and sell to their customers. So the importance of social media is not only to the media, marketers, businesses, and sales people, but also to the consumer who can and do frame how they are marketed to. Consumers have a new voice and a new power for change.
We have seen various examples of this recently:
Toyota, Southwest, Tiger Woods, Sigg, and many more companies/celebrities have found out what happens when consumers have a voice and a viral voice at that.